The story begins 100 years ago, when a family of founders arrived in the city of Dumont, where they worked with peanuts since those days, thus building a family traditionally familiar with this cereal. Firstly, Cerealista Balsamo was opened. After 5 years of progress, the Balsamo Candy Industry was born. In honor of grandfather Roque, who started it all, he created the Rockitas and Rockitos product lines.